Case Studies
Personalization at The Boston Globe
Today’s readers expect experiences that feel relevant and personalized. This project explores how personalization could help The Boston Globe surface the right content at the right time—creating a more engaging, reader-centered experience while supporting long-term engagement and retention.
Scaling Design Through System
As Boston Globe Media's products continued to grow, consistency and accessibility became increasingly important. This project explores how evolving and standardizing the design system improved scalability, cross-functional collaboration, and product quality across web and mobile experiences.
Designing end-to-end product experiences through strategy, systems thinking, and scalable design.
4 Case Study
Reimagining Boston.com App Experience
This concept explores what a dedicated Boston.com app product could look like if designed from the ground up around modern reading behaviors, content discovery, and engagement rather than simply delivering content through a traditional news feed.
Reducing Friction in the Subscription
While Boston.com successfully drives reader engagement, the transition to subscription introduces friction at a critical moment in the user journey. This project explores how a more unified and intuitive subscription experience could improve conversion while strengthening trust across both brands.
